Creating Brand Ambassadors

The idea of “gigs” has become commonplace in India. But the glitzy term is nothing but a glorified word for temporary employment where the individual worker’s income potential is at the behest of the employing organization. Many young Indians are attracted to the gig bandwagon. Who doesn’t want the freedom to be their own boss? […]

Where it all begins

Starting my own venture in India always seemed like the natural thing to me but was it an emotional bias or an objective choice? Turns out – my growth story and India’s growth story goes hand in hand back to 1991; since then we have shared the same aspiration to outperform what’s expected of us. […]