Author: Rushil Mohan

Rushil is committed to building brand led businesses. He has an outstanding academic career having completed his undergraduate degree from Northwestern University (USA) with a double major in Economics and Political Science. He also pursued year-long advanced courses from the London School of Economics. After gaining extensive experience in brand strategy and data analytics both in the USA and India, he graduated from his Master of Science program top of class and as the Euro RSCG and sole Don Schulz Scholarship recipient from the world’s leading Integrated Marketing program at Medill (Northwestern University, USA).
Pidge-courier delivery service

Building a brand-led business

by Rushil Mohan/

Part 1: It’s All About You Spending seven years in the United States, and over the course of my Bachelor’s and Master’s Degrees, I had developed a personal brand whose promise I could uphold and upkeep. A brand embodied by empathy, critical thought, and an unwavering commitment to improvement and excellence. As I made my […]

On-demand-economy

ODE 2.0: Convenience Meets Experience

by Rushil Mohan/

The on-demand economy (ODE) revolutionized how individuals manage their lives. It provided easy and convenient access to products or services to instantly satiate daily needs. The emergence of on-demand services was built on mobile technologies that dramatically changed the definition of convenience. By simplifying complex supply chains, brands were able to automate consumers’ lives. The […]