Pidge-courier delivery service

Building a brand-led business

Part 1: It’s All About You Spending seven years in the United States, and over the course of my Bachelor’s and Master’s Degrees, I had developed a personal brand whose promise I could uphold and upkeep. A brand embodied by empathy, critical thought, and an unwavering commitment to improvement and excellence. As I made my […]


ODE 2.0: Convenience Meets Experience

The on-demand economy (ODE) revolutionized how individuals manage their lives. It provided easy and convenient access to products or services to instantly satiate daily needs. The emergence of on-demand services was built on mobile technologies that dramatically changed the definition of convenience. By simplifying complex supply chains, brands were able to automate consumers’ lives. The […]